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Given the challenge to simultaneously promote and explain WeChat's new Sight feature to millennials, we came up with the concept of combining cartoon animation with action-packed footage for this high energy mixed-media commercial. Concept, direction and animation by Treacle.

Title: WeChat Sight

Client: Tencent

Agency: Bite

Director: Tom Mitchell

2D animated of hands holding a phone
A 2D animated phone capturing a live-action video at a rock concert
A 2D animated phone capturing a live-action video of a city scene
A 2D animated phone capturing a live-action video of skydiving
A 2D animated phone capturing a live-action video while cliff jumping

Rachel Frost, HushUp events

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josie@treacle.com.hk

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