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In celebration of the Porsche 901's 50th birthday we were given the brand new anniversary edition 901 to play with. Using a series of HD projectors we immersed the Porsche into a magical world telling the story of its own birth, life and newest incarnation using the latest projection-mapping techniques. This has since travelled to showrooms all across China.

Title: 911 50th Anniversary

Client: Porsche

Agency: Avantgarde

Director: Tom Mitchell

A 3D model of a Porsche next to a real Porsche from the 60's
A 3D model of a Porsche next to a real Porsche from the 70's
A 3D model of a Porsche next to a real Porsche from the 80's
A futuristic CG Porsche
Porsche 911 shape

Rachel Frost, HushUp events

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