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Cantonese version (English version below)

The clever-clogs science boffins over at HealthBaby, Hong Kong's largest cord blood bank, called on Treacle to create an animated video for their online advertising campaign. When it comes to effectively promoting and explaining complicated concepts, animation really hits the nail on the head. This particular animation is a shining example of taking the 'science bit' and breaking it down into an entertaining story that simultaneously informs and inspires potential customers.

Title: The Cord Blood Hero

Client: HealthBaby

Agency: Treacle

Director: Tom Mitchell

 

English version (Cantonese version above)

Character design for a 2D animated dad.
Character design for a 2D animated pregnant woman.
Character design for a 2D animated red-blood cell
Character design for a 2D animated baby
2D animated parents to be atop a pile of books.
Character desgn for a 2D animated baby in a womb.
2D animated scientists in a lab

Rachel Frost, HushUp events

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