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We used creative storytelling in this character driven 2D animation to highlight ASSA ABLOY's environmentally sustainable practices. By taking a step away from the traditional corporate video style of motion graphics, we were able to create something that really paid tribute to the important message being told. This proved to be the perfect choice for the campaign as it was so well received by audiences from China to the company's headquarters in Sweden.

Title: Sustainability Journey

Client: ASSA ABLOY

Agency: Treacle

Director: Tom Mitchell

Storyboard artwork from the dream scene
Storyboard artwork
Storyboard artwork
Storyboard artwork of a man following an elk
2D animated factory hero
2D animated factory close-up
2D animated pretty town
2D animated ugly town
2D animated street scene

Rachel Frost, HushUp events

the perfect partner in production & animation

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We love hearing about your projects. So, pick up the phone, tablet or quill and get in touch to talk about ideas, gain insights or to simply get a quotation.

Hong Kong

(+852) 3565 5265

josie@treacle.com.hk

14A, 300 Lockhart Road,
Wanchai, Hong Kong

Sydney

(+61) 2 8324 7465

james@treacle.media

274-290 Victoria St, Darlinghurst NSW 2010, Australia