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For World AIDS Day, we asked Hong Kong a 'Tough Question', provoking responses that will make you laugh out loud and scratch your head. This film enjoyed viral success online and went on to win silver at the Creativity International Awards.

Title: Tough Question

Client: AIDS Concern

Agency: Treacle

Creative Director: Tom Mitchell

Director: Joanna Bowers

Producer: Josie Mitchell

DOP: Oliver Merz

Young Woman wearing a hat
A man saying chilli Sauce
A young woman with Chinese characters saying new life experience
A young man with Chinese characters saying dance
AIDS Concern logo

Rachel Frost, HushUp events

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josie@treacle.com.hk

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Wanchai, Hong Kong

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james@treacle.media

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